La Jolla, California

Hair wellness, scalp care, and beauty — personally designed.

A private one-on-one studio where luxury artistry meets Head Spa wellness and personalized scalp care.

Discover Urban Concept

What brings you to Urban Concept?

Choose the experience that matches your goal. Each page gives you only the information you need before booking.

Relaxation · Wellness · Scalp Care

Head Spa

A luxury scalp and full-body relaxation experience combining scalp care, massage, water therapy, and personalized wellness.

Explore Head Spa →
Analysis · Protocols · Scalp Health

Scalp Clinic

Trichology-based scalp assessment and personalized cosmetic scalp-care protocols designed around your individual needs.

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Color · Cuts · Styling · Extensions

Hair & Beauty

Precision haircuts, dimensional color, blonding, styling, treatments, and customized extension services.

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The Urban Concept Method

Beauty begins with understanding.

We bring beauty, scalp health, wellness, consultation, and personalization into one intentional experience. Every recommendation begins with listening, careful observation, and respect for hair integrity.

Personalized Urban Concept consultation
Founder · Master Hairstylist · Scalp Specialist

Meet Phil.

Born in Brazil and based in La Jolla, Phil created Urban Concept as a private studio where artistry, scalp care, and human connection belong together.

One client. One stylist. One personalized experience.

Client testimonials

The experience, through our clients’ eyes.

★★★★★

“Such a phenomenal Head Spa experience. Every minute felt calming and wonderful.”

— Yasmin Z.
★★★★★

“The salon is spotless, Phil is knowledgeable and professional, and my haircut was exactly what I wanted.”

— BB Shaw
★★★★★

“The atmosphere feels like a spa. I always leave refreshed, confident, and happy with my hair.”

— Iriane C.
Official entrance to Urban Concept in La Jolla
Visit us

La Jolla, San Diego

1150 Silverado St, Suite 304
La Jolla, CA

(619) 940-7705

Mon–Wed: 12pm–8pm
Thu–Fri: 10am–8pm
Sat: 9am–3pm

Begin your experience

Your hair. Your ritual. Your Urban Concept.

Choose a service or begin with a personalized consultation.

Book now
Book now